Gilbert’s in the News
Chris joins Dina Bair on WGN TV to grill up some Wrigley-style Gilbert’s Craft Sausages.
Chris and Eric join CBS2’s Marissa Bailey to talk about Gilbert’s offerings at Wrigley Field
BrandDirections | The package contains all of the requisite size and content copy, however, it has been done with deliberate sparsity, delivering a clean, uncluttered look that efficiently guides a consumer through the principal package communication. To me, the package graphics are a blend of classic and contemporary elements reflecting the brand’s mission – to provide a crafted rather than processed product. But wait – it doesn’t stop there. What is most surprising about this package is the unique single-serve packaging of the sausages. Finally, someone has recognized that consumers may only want one or two sausages at a given time. Simply tear off one and voila – great tasting, instantly gratifying, portion-controlled servings of great meat. The rest remain safely packaged for future use.
Chicago Tribune | For Chris Salm, CEO of Gilbert's Craft Sausages, selling sausages in the main concourse of Wrigley Field for the first time this season will be both serious business and deeply personal.
Salm and his business partner, Eric Romberg, hope many thousands of Chicago Cubs fans enjoy their wares — like the Caprese Chicken Sausage or the Aloha Chicken Sausage — enough to seek them out in the grocery stores. It's a short-term play with long-range hopes of introducing more people to the 6-year-old Gilbert's brand, boosting sales and eventually expanding into more metropolitan markets.
Photo: Antonio Perez / Chicago Tribune
National Hot Dog and Sausage Council | Like candy on Halloween, hot dogs are the quintessential summer ballpark food, and the National Hot Dog & Sausage Council (NHDSC) estimates that baseball fans will consume more than 19.4 million hot dogs and more than 4.3 million sausages during the 2016 Major League Baseball (MLB) season.
B96/CBS | If you’re planning on catching a Cubs game this season, you’ll be thrilled to know about the new menu additions. Levy Restaurants, which is responsible for concessions at Wrigley Field, released a new menu for 2016, according to the Chicago Tribune.
TimeOut Chicago | Wrigley Field's menu for the 2016 season was released Thursday, and (surprise!) this year's selections are hot dog-heavy.
Chicago Tribune | The Cubs have ambitious hopes for their lineup this season. And that's just the food.
Levy Restaurants, which handles the concessions at Wrigley Field, released its menu for 2016, including a handful of new items. Encased meats, i.e. sausage creations, dominate the new selections.
WGN Radio 720 | You ready for Valentine’s Day? We sure are, and that’s why we’ve got Chris Salm and Eric Romberg of Gilbert’s Craft Sausages to kick off this episode of the Wintrust Business Lunch! Look, chocolates are great but nothing says ‘I love you’ like a heart-shaped sausage.
Patch | All-Natural Beef, Pork & Chicken Sausages Offer Something New for the Big Game